Feb 072019

Evanston RoundTable, Feb. 7, 2019

There’s a famous video on YouTube—blandly titled “Selective Attention Test”—of six college students passing basketballs to each other. Viewers are instructed to count the number of times the students wearing white shirts pass the ball.

The answer is 15, but that’s not the real point. About 25 seconds into the video (plot spoiler!) someone dressed in a gorilla outfit walks across the floor, turns toward the camera, pounds his chest and walks off.

Amazingly, about half the people who watch the video fail to notice the gorilla, says Daniel Simons, author of “The Invisible Gorilla: How Our Intuitions Deceive Us.” Professor Simons, who teaches cognitive science at the University of Illinois, says that “inattentional blindness” is to blame. In this case viewers are so focused on counting the number of passes that they fail to see the gorilla as it ambles by.

“This experiment reveals two things: that we are missing a lot of what goes on around us, and that we have no idea that we are missing so much,” says Prof. Simons.

There are a lot of psychology experiments online that make the same case. Another video posted by Prof. Simons on his “Invisible Gorilla” website shows two women talking about a surprise party (“Movie Perception Test”). Though their conversation lasts only 35 seconds, it contains nine “intentional editing mistakes.” I challenge anyone to spot more than two, though they seem obvious when they’re pointed out.

“What you actually experience is what your mind and your brain give you. It’s an alternative reality,” says Prof. Simons in a TEDx talk, “Seeing the World As It Isn’t.” He points out that we only focus on a small part of the visual field we take in—about the size of a thumb held at arm’s length. Everything else fades into the background.

This is an important insight into our daily lives. What it means, in effect, is that we look but we don’t really see. Same with the other senses: we listen but we don’t hear; we eat but we don’t taste; we touch but we don’t feel; we inhale but we don’t smell. It’s not that external stimuli fail us: they stream the same information all the time. It’s our minds that fail us, because we’re not paying anywhere near full attention.

This sad state of affairs affects us in two primary ways: it degrades the overall set of sensory inputs we’re exposed to, and it robs us of specific inputs that could be vitally important. Imagine a world without color. That’s how much sensory information is lost to us.

Of course full attention and awareness are not possible: our senses are not set up to apprehend every input and our brains are not equipped to process every stimulus.

But with understanding and effort, we could take in a great deal more than we do.

  2 Responses to “Attention Must Be Paid”

  1. Les: I wonder if in our electronic-driven distracted state we are losing site and consciousness of even more of the things happening around us.

  2. Good stuff but it sounds like perhaps there is a battle going on between multitasking versus not multitasking. I think that sometimes it’s good to not be aware in general but to be focused on the micro level instead.

    If you’re making love do you want to be aware about whether a truck or a car is passing by on the street outside?

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